Great, you got your website up and running and it looks great. Now you can sit back and wait for the sales to start pouring in or the clients to start e-mailing and calling all day, Right?
oops! you forgot that there are millions and millions of other websites across the world and you forgot to create a strategy for getting people to visit your site....
Ok now you have lots of visitors and now you can start planning your retirement because of all the sales that are going to start pouring in, Wrong again....
Once you have people visiting your site you need to figure out how you can get them to hit that "Buy Now" button. There is a saying that I have run across many times while doing research on the web, "Pretty Doesn't Sell Blue Widgets". In other words, you can have the most beautiful site on the web but if you you don't take some steps to get traffic and conversions then all will be for not. This blog will discuss strategies for getting traffic and after getting it how to get the almighty conversion and I hope it can be a forum for people to discuss new ideas or pose questions about SEO and Web Marketing.
SEO (Search Engine Optimization) is one way to get traffic to your site. Optimizing your website so that the spiders or crawlers that the search engines use can find your site and figure out what it is all about. This is an important consideration before and while you are building a website. I am talking about getting a better position on search results that are called "Organic Results" these are the results that a search engine returns without the website owner paying to be listed in the results. "Sponsored Results" are the results that you will often see at the top of the results page and are often labeled as being sponsored. These are the websites who's owners have paid the search engine administrators to be listed in the results for a specific keyword or phrase.
Step 1 Keyword Research
It is a good idea to research your product or service and start writing down a list of words or phrases that relate to that product or service. This is the beginning of the phase of development often called "Keyword Research" . Keyword research involves finding relevant keywords and phrases that describe your site, using resources like seobook or google trends which are free, or other applications that can be very costly, to decide which keywords to use, then using those keywords in your website. Sounds simple right? Well there is a lot more to it than that. Your SEO strategy and SEO is never finished on a site due to the search engines constantly changing there algorithms that decide what sites are most valid for any given keyword and the administrators of those engines keep those algorithms a secret. In my Next post I will discuss the basics of keyword research as well as using that research decide on metadata, descriptions tags, and copy content of your page